Aligning your spending with your value
Our values are an important part of who we are. There are certain things that many of us can’t avoid spending our money on, but for the most part, it feels good to put your money where your mouth is and support the industries, businesses and causes that you care about. An interesting study from Visual Capitalist reveals that different values hold different levels of importance around the world.
The study comes from a vast data collection, analysing the results of over 500,000 surveys conducted in 152 different languages. The study pinpoints the 56 values that drive all human behaviour, where certain values are more prominent than others and which values are shared across geography and culture. Interestingly, although not necessarily surprisingly, the importance of family as a driving factor of behaviour was found to be nearly universal. In fact, of the 9 geographic regions, 5 ranked family as the most important.
When it comes to the values found to be important cross-culturally, other than family, the top 10 were made up of relationships, financial security, belonging, community, personal growth, loyalty, religion/spirituality, employment security and personal responsibility.
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